Malaai is a gender neutral luxury skincare brand. Our products instantly hydrate skin and hair and are suitable for all generations and for families everywhere. Malaai offers products for zero-waste consumers by focusing on skin health and planet. The brand has launched with eco-responsible waterless oils.We are aware that you care about the environment and the impact of your beauty purchases on the planet. Malaai’s sustainability efforts stem from straightforward descriptions on our product labels and the benefit of each ingredient. We use 100% recyclable glass bottles with UV packaging and offer products that respect humans and the environment.
The inspiration for naming the brand ‘Malaai’ and the pattern in the logo comes from our mother’s name ‘Malti’, a beautiful and fragrant jasmine flower. The practice of naming girls after flowers have been popular for centuries and embraced by parents globally, who believe, “a flower does not use words to announce its arrival to the world; it just blooms.” And that’s how our mother got her name, Malti, the timeless jasmine flower.
There are over 200 classified varieties of jasmine and the mention of jasmine or malti, in Indian literature dates back to 4000 years. In India jasmine, malti, mogra, malli, jatimalli, are the common names for a few varieties of jasmine. Many iconic perfumes are built on a foundation of delicate jasmine notes. With a sincere interest in sustainability, our design extends to every aspect of Malaai’s workings.
Skincare & Wellness
The break in the need for everyday makeup in mid-2020 and 2021, allowed people to revise their skincare regime and see themselves in a new light. We will still see face masks as a thing for a good part of 2022.
Our range of luxurious clean skin-care products are PETA certified-vegan and cruelty-free. They come in glass bottles with UV Protective Packaging, and beautiful droppers, a must have for those who want to embrace and fortify their natural skin. Our vegan oils are completely waterless and made with the highest-quality food-grade seeds.
We believe in transparency and clearly list all the ingredients on labels. We also refrain from overstating the naturalness in any of the labels. All information on the outcome of the products and ingredients reflect on the label.
Our relationship with our skin shouldn’t feel like a chore. We encourage you to use products, with lots of mindfulness practices and continue to view your skincare routine in a more cerebral way. We wish that all of us slow down, just for a bit and take the time to make educated purchasing decisions. As a company, we are working towards products that ensure minimum impact on Earth. We certainly do not recommend or vouch for overconsumption of things we simply do not need. We have looked at our packaging across all our products, supply chains and are building ourselves to be a sustainable company, encouraging everyone to do better for a lasting planet.
Our motto, “Find a skin-care routine that is indulgent, simple and sustainable for you.” Keeping this in mind, Malaai celebrates the beauty of slowing down. We hope our story connects and caters to the wellness-conscious and their desire for naturally-derived skincare.
We at Malaai wish our journey into a new year is a kinder one, after a lonely and remote year.